Insights.
How releases really run, from the people running them.
Strategy · 9 min · 8 July 2026
The 88% Problem: Why Most Music Fails Before Anyone Hears It
Last year, 88% of tracks got fewer than 1,000 plays. The reason has almost nothing to do with the music, and almost everything to do with the campaign infrastructure around it.
Read →Industry · 5 min
The Real AI Problem in Music Has Nothing to Do With Music
The industry is fixated on whether AI can make music. The more urgent question is what happens around the music, where coordination, not creativity, is what actually breaks.
Industry · 6 min
The Music Industry's Relationship With AI Is More Nuanced Than You Think
AI is not replacing the instincts that make great music teams. It is giving those instincts context. Here is how the sharpest teams use it without losing the human touch.
Product · 5 min
Introducing TeamMate: your AI-powered release companion
TeamMate is now live for all Team users. Here's what it does, how it works, and why we built it the way we did.
Industry · 9 min
The independent label playbook for 2026
What's changed for indie labels this year, and how the smartest operators are adapting their release strategies.
Strategy · 7 min
Stop Treating Your Release Like a Project
A release is not a project with an end date. It is an operation that runs. The teams that internalize the difference are the ones that scale without breaking.
Guides · 8 min
Playlist pitching: what actually works in 2026
Editorial, algorithmic, and independent playlists each require different approaches. Here's what curators actually respond to.
Guides · 10 min
The Release Day Checklist for Independent Artists
Release day is the most important 24 hours of your campaign. Everything you have built toward comes down to execution. Here is what to do, broken down by timing.
Guides · 8 min
When to Pitch to DSPs: A Timeline Guide
Getting on an editorial playlist can transform a release. But timing your pitch wrong means your track never gets heard by the curators who matter. Here's exactly when and how to pitch.
