Every release,
run like a campaign.
Rollouts is the workspace where a release goes from idea to live — timeline, budget, tracks, artwork, territories and DSP pitches in one place, with a brain watching every moving part and handing you only the calls that need you.
Rollouts is free — bring your next release
A release is a dozen moving parts.
Give it one shape.
Masters, artwork, budget, the timeline, the pitch, the territories, the people. On most releases they live in ten tools and one person's head. A rollout puts every part in one workspace — so the whole release has a shape you can actually see.
- Open a rollout and the whole release is right there
- Every task has a date, an owner and a dependency
- The brain reads across all of it, all the time
Release workspace · Midnight Static LiveThe rollout
Your rollout,
condensed.
Open a rollout and TeamMate has already read the whole thing overnight. It handles what it safely can, flags what's slipping, and hands you the few decisions only you can make — like a release manager who never sleeps and never drops a thread.
Meet the brain behind it →Midnight Static
TeamMate reviewed the brain overnight — 1 thing needs your eyes today, 6 are quietly slipping.
Rollout pulse +18% wk/wk
Review first · 1 proposal to review
Budget total: $0 → $200,000
This budget change is material, so it needs your approval before it touches the plan — a 792% shift moves the baseline every guardrail measures against. Nothing has been applied. Approving runs the exact same verified write the agent would.
What the brain noticed · Watch · sorted by urgency
99% of budget is in Advertising
Most of your allocated spend sits in one category. Worth confirming that's intentional rather than spread across the full rollout — content, PR, distribution.
TeamMate · 07:00 — Heads up: "Assign a day-to-day release manager" is 13 days overdue, and 5 others are behind. Want to knock out the overdue ones first?
Everything a release needs,
in one workspace.
Not ten browser tabs and a spreadsheet. Every side of a rollout, joined up — and every one of them feeding the same brain.
Timeline
A real plan, with dates. Every task, dependency and deadline from announce to live — and TeamMate re-cuts it the moment the launch date moves.
Budget
Spend by category, tracked live. Material changes get flagged for your approval before they touch the plan — no surprise six-figure shifts.
Tracks
Every track, master and credit in one source of truth — the version DSPs, metadata and the one-sheet all pull from, so "which master is final?" stops being a question.
Assets
The creative library for the release: artwork, audio, video and links — release-ready and shareable, wired straight into the rollout.
Explore Assets →Territories & DSP priorities
Where it lands and where it's growing. Prioritise the markets that matter and line up the playlists and editorial that actually move the needle.
Ready to Roll
The pre-flight check. Nothing ships until every box that matters is green — masters delivered, metadata clean, distributor confirmed, pitch out.
A rollout doesn't end at release.
The same brain that ran the campaign reads your whole catalog, remembers every decision, and carries into the road. One release becomes context for the next — and Rollouts is just where it starts.
Free, for every release you run