TeamMate is now live for every Team user. It's an AI release companion built directly into your workflow — and unlike most AI features bolted onto SaaS products, it actually does the work.
What TeamMate does
- Plans your release timeline — Tell TeamMate the release date, the type (single, EP, album), and the tier (DIY, indie, major), and it generates a full timeline with dependencies, owners, and review windows.
- Drafts your assets — Press one-sheets, playlist pitches, sync briefs, social copy. All grounded in your actual catalog data, not generic templates.
- Surfaces signals — Streaming momentum, social engagement, playlist additions. TeamMate tells you what to pay attention to before it shows up in the weekly review.
- Coordinates handoffs — When a task is overdue, when a deliverable is at risk, when an asset needs review. TeamMate flags it, in context, before the next standup.
- Answers questions in plain English — "Which tracks are underperforming their projection?" "How does this rollout compare to our last EP?" "What's still outstanding for Friday?" Just ask.
How it works
TeamMate is built on three things.
- Your release data — Everything in your Team workspace. Tracks, timelines, assets, contacts, history. TeamMate never trains on it; it just reads it when you ask.
- Live industry data — DSP performance, social signals, market trends. We've integrated the sources that actually move releases.
- A model fine-tuned on the job — Off-the-shelf AI doesn't know what a one-sheet should look like, why DSP submission windows matter, or how a label rollout actually flows. TeamMate does.
Why we built it the way we did
Most AI features in SaaS are chatbots in a sidebar. They look impressive in a demo and never get used in real work.
We made three deliberate choices the other way.
- TeamMate lives inside the workflow, not next to it — When you're planning a release, TeamMate is on the timeline. When you're reviewing assets, it's on the asset. The interface is the work.
- Drafts, not autopilot — TeamMate suggests; you decide. Every output is editable, attributable, and reviewable. We are not in the business of making decisions for you.
- Transparent about its limits — When TeamMate doesn't have the data to answer something, it says so. We'd rather it say "I don't know" than confidently make something up.
What's next
This first version of TeamMate covers planning, asset drafting, signal surfacing, and Q&A. Over the next quarter we're adding:
- Proactive nudges — TeamMate watching your release in real time and surfacing suggestions before you ask.
- Catalog memory — "What worked last time we released a track in this genre?" answered with your actual history.
- Cross-release pattern detection — "Releases that follow this shape on day 7 typically end up here" — based on your label's data, not a generic model.
How to start using it
TeamMate is included on every Team plan, free. Open any release in your workspace and you'll find it on the right side of the screen. Ask it a question, accept a draft, or just let it watch and nudge you when something needs attention.
If you're not on Team yet, this is a good week to start. The 30-day free trial includes full TeamMate access from day one.